The base model was priced at the equivalent of over US$900, about 39 per cent higher than the U.S. The India launch of the iPhone 7 was planned for October 7, 2016. Apple was now eyeing India, the third-largest smartphone market in the world, to replicate its China growth story. A multitude of factors had caused a dip in the sales of iPhones in the United States and China-Apple's key markets. The leader in the smartphone market was ousted from its number one position in fiscal year 2016 by the Samsung Group, which had a 20.5 per cent market share. However, Apple had witnessed an 18 per cent year-on-year dip in iPhone revenues in the first calendar quarter of 2016, dragging down Apple's revenues for the first time in 13 years. The new product, termed "the best, most advanced iPhone ever," was priced at three times its cost in the U.S. In September 2016, Apple prepared to launch a new version of its flagship product, the iPhone 7. EMBA Pro Blue Ocean Strategy for Apple's iPhone in India: Ringing in New Fortunes? case study
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |